New Jersey Gamer Con held an impromptu funeral viewing for Toys “R” Us mascot, Geoffrey the Giraffe, on July 8 to commemorate the official closing of the company’s corporate headquarters on Friday. ~Courtesy of Brian F. Colin
At one point, the future of Geoffrey — about as tall as a real male giraffe — was in doubt as the 70-year-old company filed for bankruptcy and liquidated operations, including its corporate headquarters in Wayne, New Jersey. Because of Geoffrey’s size and the cost associated with transportation and installation, the company struggled to find someone to buy him.
No one made a bid.
As the June 30 deadline to clear out and clean up drew closer, the Toys R Us liquidation adviser, Joseph Malfitano of Boulder, Colorado, bought the giraffe and paid $10,000 to have Geoffrey packed and shipped the 50 miles here to Bristol-Meyers Squibb Children’s Hospital at Robert Wood Johnson University Hospital. Malfitano thought a children’s hospital would be an appropriate home for the beloved mascot.
“I was a Toys ‘R’ Us kid,” Malifitano said. “This is an iconic piece of retail history. For it not to continue to bring smiles for years to come was a shame. This seemed like the right solution. I’m happy to see he has a good home.”
Upon hearing of Malifitano’s plan, Ken Rosen, an RWJBarnabas Health board member, agreed to donate an additional $6,000 to install the Geoffrey statue in the Bristol-Meyers Squibb Children’s Hospital lobby.
“That was no small commitment,” said John Gantner, the university hospital’s president and chief executive. “I couldn’t fit him in the back of my Ford F-150.”
On Wednesday, Geoffrey had his official welcome with jungle-themed music, cupcakes and kids.
Nervous about a procedure happening later in the day, patient Michael Tiongson, 8, put aside his fears and happily participated in the festivities.
“He’s excited now,” said Michael’s mom, Sherry Stein. “He was very nervous about getting his tonsils and adenoids out. This is a very good distraction.”
Geoffrey’s original name was “Dr. G. Raffe,” so Gantner thought it was appropriate that the giraffe’s new residence was a hospital.
“In our children’s hospital, Geoffrey will continue to stimulate the minds and hearts of our littlest patients and briefly replace their fears and apprehension with happy thoughts and some fun,” he said.
Rosen, a lawyer at Lowenstein Sandler LLP, did put a condition on his donation: He wants to be able to take a photograph of Geoffrey with his 2- and 5-year-old grandsons.
“I figured if I did this, I would be the coolest person in the world to them,” Rosen said.
“What happened to Toys ‘R’ Us brought a lot of pain to a lot of people. This would bring a lot of happiness to a lot of people,” he said. “When I heard about it, I thought it would be particularly nice for the kids who come to the hospital with a lot of fears and when they see him, he could make them smile.”